ignage provides more than consistency, information and direction: It can establish an emotional tone and signature theme that distinguishes one locale from another. Comprehensive Signage programs must ensure that: Landscapes & Signs Communicate Clearly to Users  Signs Are Rooted in Their Environments Through Design, Color, Texture, Style & Intelligence Signs Avoid Redundancy & Competitiveness  Signs Make Users Aware Not Only of Goods, Services, Names & Prohibitions, but also of History, Ecology, Weather, Time, Politics & Events to Come